B R A N D D E V E L O P M E N T a n d C O R P O R A T E ID
Presented here are samples of award-winning brand development campaigns. This first example below, the re-brand of the nation's 12th largest accounting firm, Plante & Moran. As creative director, I was in charge of designing and developing their new logo to reflect the growth and prominence of the company. Todd was integral in the overall brand development moving forward. Covering all aspects from creating corporate identity standards, stationery, advertising, collateral and building signage.
The second campaign shown was for a prominent Midwest law firm, Plunkett & Cooney. We recommended eliminating the "&" within their name, as client's and the public would refer to the firm as 'Plunkett Cooney'. The icon developed was to show they stand behind their client and it also joins the two names as one. This particular program won First Place in regional design award and Third Place in the national competition.
L O G O S • C O L L A T E R A L • A D V E R T I S I N G • E V E N T G R A P H I C S
Below are samplings from various projects designed and produced under my tenure as creative director at The Quell Group in Troy. From Corporate ID packages to Trade show event graphics to package design... and all in between.
Please call me with any questions regarding the particulars and strategy developed to any of the projects shown.
